Products
Teeveefy™
Broadcast-as-you-go
You wanted to start a TV channel.
So you called a systems integrator. Then a playout vendor. Then a CDN provider. Then a licensing consultant. Then someone told you you'd also need a MAM, a graphics engine, an ingest system, and a scheduler. And that was just the beginning.
Two years later, where are you?
Still building. Still waiting. Still paying for things you haven't used yet.
This is not a technology problem.
It's a model problem.
The traditional way of launching a broadcast channel was designed for a different era. An era when
infrastructure was physical, contracts were annual, and the only people who launched TV channels were the ones who could afford to wait.
That era is over.
"Have you ever paused in month 8 of a 2-year project to build a TV channel and wondered where your youth went?"
We have. That's why we built Teeveefy.
What we saw.
We watched organisations spend months — sometimes years — assembling the pieces of a broadcast chain. Each piece from a different vendor. Each vendor with a different contract, a different support model, a different integration timeline.
And at the end of all that, a channel. Locked in. Expensive to change. Painful to scale. Impossible to pause.
We also watched smaller organisations — the ones with something genuinely new to say — give up entirely. Not because the idea wasn't good enough. Because the infrastructure was too much.
So we asked a different question.
What if you didn't have to build any of it?
What if your channel existed in the cloud, ready when you are, and quiet when you're not?
What if the only thing standing between you and going on air was a few decisions about what kind of channel you want to run?
That's Teeveefy™.
A cloud broadcast chain. Yours to configure. Yours to schedule. Yours to scale — or pause — on your terms.
You tell us what kind of channel you want. News. Sport. Entertainment. Something entirely new. We translate that editorial intention into a technical setup. One platform. One subscription. Everything included — from licence to infrastructure to integration to workflow.
No year-long procurement. No systems integrator. No wondering whether your MAM talks to your playout.
How it works.
Choose your channel type. News, sport, entertainment, or something the world hasn't seen yet. The editorial choice is yours. We handle what that means technically.
Define your broadcast hours. A 24/7 operation or a short-run channel for a specific event or season. You decide the duration. You pay for exactly that — nothing more.
Get your technical requirements. Our Editorial Engine™ takes your editorial needs and translates them into a precise technical specification. Not a generic template. A setup built for how you actually intend to broadcast.
Calculate your costs. Transparent pricing. Pay for the broadcast hours and the channel type you select. No hidden infrastructure costs. No surprise integration fees.
Go on air. When you're ready. Not when the project timeline allows.
Total control. Real flexibility.
You shape the content. You own the schedule. And when demand changes — when a story breaks, when an audience grows, when a season ends — you adjust.
Not with a call to your vendor. Not with a change request. Just by changing what you need to change.
Broadcasting was never supposed to be this complicated. We just got used to it being that way.
Pay for what you use.
The pay-as-you-go model exists because broadcast shouldn't require a permanent commitment when your needs aren't permanent.
Launch a channel for a sporting event. Run a news channel for an election cycle. Build something, learn from it, turn it off, build something better. Teeveefy is designed for the way media actually works now — not the way it worked in 2005.
Teeveefy is built by As If Pictures. admin@asifpictures.com
Built on infrastructure that doesn't let you down.
The cloud broadcast chain behind Teeveefy is the same infrastructure we've used to help broadcasters across five continents move their operations. Robust. Scalable. Tested under real broadcast conditions.
You get the infrastructure. Without the build time.