Career
We hire people who've lived in both worlds and want to change
how the next one works.
As If Pictures sits at the intersection of journalism and technology. Our team has produced live bulletins, cut packages on deadline, deployed MAM systems, designed cloud architectures, and built automation code.
If you've done some of those things and want to do more of them, we'd like to hear from you.
$23.5M in annual savings.
178 roles freed up.
One engagement.
What makes this different
This isn't a consultancy job. It's not a technology job. It's both.
Most companies in this space hire from one side. System Integrators hire engineers who've never set foot in a newsroom. Management consultancies hire strategists who've never touched a rundown. Training companies hire presenters who teach buttons without understanding why a journalist would press them.
We hire differently — because our work demands it.
When we embed inside a media organization for a transformation, our people need to sit with the Head of News and understand editorial strategy. Then walk downstairs and configure the NRCS. Then redesign the automation code so it works for a story-centric architecture. Then write the workflow documentation. Then train the journalists. Then stand in the gallery on launch night.
That range from boardroom to gallery, from cloud architecture to camera recording settings is what we mean by the full vertical slice. And it's what we look for in the people who join us.
Who we look for
The people who thrive here
Journalists who became technologists.
You started in editorial producing, reporting, directing, editing. Somewhere along the way, you got pulled into the technology side. You configured a playout system because nobody else would. You taught yourself scripting to fix a workflow problem. You became the person both sides trusted. You understand what a journalist needs because you've been one and you understand why the technology doesn't always deliver it because you've built it.
Technologists who understand storytelling.
You came from engineering, broadcast technology, or software development. But you've spent enough time in and around newsrooms to know that technology doesn't exist in isolation. You understand that a metadata schema isn't just a database decision it's an editorial one. You've seen what happens when systems are designed without understanding how stories actually get made, and you want to do it properly.
People who can hold the whole picture.
You might not fit neatly into either category. Maybe you came from operations, programme management, or product development. What matters is that you can think across layers editorial, technical, operational, organizational and communicate with all of them. You're comfortable in ambiguity. You can translate between groups who speak different languages. You don't need someone to tell you what to do next,
you see what needs doing.
$23.5M in annual savings.
178 roles freed up.
One engagement.
What the work looks like
A week in the life; there isn't one
We don't do repeatable project templates. Every engagement is different because every newsroom is different. But here's a sense of the range.
One week you might be in a European capital, running user interviews with journalists, producers and technical directors to map how a 24-hour news operation actually works, not how the org chart says it works, but how stories really get made. The next week you might be in a Sydney newsroom, designing the workflow for a multi-city transformation that will change how 3,200 people do their jobs. The week after that you might be writing automation code for a gallery migration, building Kvasir workflow boards for a training rollout, or standing in a control room during a dress rehearsal, making sure everything works before the real launch.
The common thread is that nothing we do is theoretical. Everything ships. Everything gets used by real journalists under real deadline pressure. And everything has to work,
not on a slide deck, but in a live gallery at 6pm.
What We Offer
What you get
The work:
World-class client portfolio.
You'll be working with some of the largest and most prestigious media organizations on Earth.
Global projects.
London, Amsterdam, Sydney, São Paulo, Copenhagen, Washington DC. Our work spans five continents, and travel is part of the role.
Real impact.
When we finish a transformation, thousands of journalists work differently. The numbers are specific: $23.5 million in savings identified, 9,000 journalists trained, 4,500 automation templates reduced to 450. This isn't incremental. It's structural change.
The environment:
Mid-sized team, big reach.
We are a deliberately mid-sized firm that punches well above its weight. You won't be a number on a bench. You'll be a core part of engagements that reshape how major broadcasters operate.
Global projects.
We don't micromanage. The work requires people who can operate independently inside a client organization, make judgment calls, and represent As If Pictures with confidence. If that's how you work best, you'll thrive here.
Two arms, one company.
Beyond change management, we build products — Kvasir for workflow documentation and CoJourno for AI automation. Depending on your skills and interests, you can work across both sides of the business.
Current Opportunities
Open roles
Don't see a role that fits?
Talk to us anyway.
We're always interested in hearing from people whose background spans journalism, media production, broadcast technology, workflow design, or newsroom training especially if you've done more than one of those things. If you've read this page and thought "that sounds like me," send us an email with your background and what you'd want to work on. The best hires we've made started as conversations, not applications.
The Philosophy
What we believe
and what you'd be part of
Story and storyteller first.
Every decision we make — from cloud architecture to metadata schema to automation code — is evaluated against one question: does this serve the journalist and the story they're trying to tell? This isn't a slogan. It's an engineering principle. It shapes how we design workflows, how we structure teams, how we build products, and how we evaluate our own work. If you join us, it'll shape how you think too.
We tie ourselves to your ship.
We don't hand over a strategy document and disappear. We embed inside client organizations. We train their people. We rehearse under real conditions. We stand in the gallery on launch night. We stay until the transformation is real — not just planned. If you're the kind of person who wants to see things through, not just design them, this is the right place.
