Services
Your newsroom deserves better than a technology upgrade
Technology changes. Workflows don't. Unless someone redesigns them from the ground up.
We study how your newsroom actually works, design how it should work, restructure your teams, deploy the systems, train your journalists, and stay until you're live.
The Problem
The same story, everywhere we go
We've worked inside some of the world's biggest newsrooms.
On every continent, in every language, we find the same problems.
Journalists are drowning in tools. They jump between a dozen applications to tell a single story; NRCS, MAM, NLE, graphics fulfillment, social scheduling, email, WhatsApp, shared drives, WeTransfer, and every jump costs time, breaks the creative process, and destroys editorial data. We've mapped newsrooms where getting a single two-minute package to air requires seven separate roles and more than a dozen platform switches.
Linear and digital teams live in different worlds. They work on the same stories, on the same day, but can't see each other's work. Scripts live in one system, videos in another, social posts in a third. Senior editors have no unified view of what's being produced. Duplication is everywhere.
Legacy systems have created invisible walls. Searching for footage is so painful that journalists would rather reshoot or re-download than try to find what the organization already owns. Archiving is manual, inconsistent, and expensive. Metadata gets stripped every time a file moves between systems. Years of institutional knowledge disappear into black holes.
And organizations keep trying to solve these problems by buying more technology. A new MAM. A new NRCS. A new editing tool. But without redesigning the workflows that sit on top of that technology - and without retraining the people who use it - the new tools just become new silos. The pain stays the same.
The key is to go from defined workflow design objectives to configuration and tools and not, as often has been the case,
the other way around.
$23.5M in annual savings.
178 roles freed up.
One engagement.
Our Approach
Story first.
Everything else follows.
We start with one question: what does the storyteller need?
Not what the vendor is selling. Not what the legacy system can do. Not what was decided three years ago in a procurement meeting. What does the journalist who has to find footage, cut a package, write a script, build graphics, publish to five platforms, and do it all before the next bulletin;
actually need to do their job?
Every decision we make flows from that question. The technology we recommend, the metadata we design, the workflows we map, the job descriptions we write, the automation code we build,
all of it serves the story and the storyteller.
We call this approach Intentional Design. Nothing is accidental. Nothing is left over from the old world. Every element of the new workflow exists because it earns its place.
The Full Vertical Slice
We go deeper than anyone else
Most firms stop at one layer. System Integrators install hardware and software. Management consultancies redesign org charts. Training companies teach people where to click.
Each addresses a slice of the problem.
None addresses the whole thing.
We do, because our team comes from both journalism and technology. We've produced live news bulletins and we've deployed cloud-native broadcast infrastructure. That dual fluency lets us work across every layer of a newsroom transformation in a single engagement:
Cloud Architecture &
System Design
Evaluating, selecting and configuring the right MAM, NRCS, NLE and automation platforms. Cloud-native, location-agnostic, built for the future.
Metadata Design
The DNA mapping of your media assets. We design metadata schemas that make search, discovery and reuse effortless, so journalists spend time telling stories, not hunting for footage.
Workflow Design
Every step a journalist takes from assignment to publication, mapped and optimised.
We eliminate redundant steps, remove platform jumps, and design flows where the story stays at the centre.
Organizational Restructure
New job descriptions, new roles, new rotas and shift patterns, new team structures. We identify where single-skilled roles can become multi-skilled, where duplication can be eliminated, and where resources can be redeployed.
GFX & Template Design
We audit your existing graphics templates, study your on-air output, and design a new template system that reduces manual work and empowers journalists to build their own graphics inside the timeline.
Gallery Automation
We audit and rebuild automation code (Ross Overdrive, Viz Mosart, Sony ELC) to fit a storycentric approach. In one project, we reduced a codebase of 4,500 templates to just 450 elements.
System Deployment & Configuration
We don't just recommend systems. We configure them, integrate them with your CMS, and test them before anything goes live.
Archive Migration
Moving your legacy archive to the new system, not as a degraded dump, but enriched with AI and human-inferred metadata so old material arrives as if it was born in the new world.
Training
Our trainers come from journalism backgrounds. They don't just teach buttons; they teach workflows in editorial context, using real scenarios. We have internal capacity to train thousands of journalists per year.
Rehearsal, Launch & Support
New job descriptions, new roles, new rotas and shift patterns, new team structures. We identify where single-skilled roles can become multi-skilled, where duplication can be eliminated, and where resources can be redeployed.
The methodology - Intentional Design
How we work
Our methodology - Intentional Design - has been developed and refined across transformations on five continents.
Phase 1
Study
We embed with your organization for several weeks. We conduct stakeholder interviews from the editor-in-chief to CTO reporter. We perform a complete media asset study, examining every type of file and folder in your current workflow. We study your tech stack from ingest to final delivery. We study your org chart and output. And we do something we call User Stalking; sitting beside your journalists and watching how they actually work in real time, uncovering habits and pain points they may not even be aware of themselves.
Phase 2
Report
We deliver a comprehensive workflow report that documents every structural issue, workflow bottleneck and technical limitation we've found. But this isn't just a diagnosis. The second half of every report charts a path forward: Pillars of Change, technology recommendations, and a realistic timeline. These reports become the foundational document for the entire transformation.
Phase 3
Design
Metadata design, workflow design and high-level system design. This is where the future takes shape. We define how every piece of content will be tagged, how it will flow through the system, how it will be discovered, reused and archived. We design the workflows that will replace the old ones; step by step, role by role.
Phase 4
ReOrg
For some clients and upon request, based on the new workflow design, we define new job descriptions and roles. We redesign the org chart where needed. We build new rotas, shift patterns and staffing models; often identifying significant efficiency gains. This is where a single engagement can free up dozens of roles to do more creative work and save millions annually.
Phase 5
Deployment
Archive migration. CMS integration. StoryCentric GFX rebuild. Story-centric automation configuration. System deployment and configuration. Everything is built, configured, tested and made ready.
Phase 6
Training & Launch
We train your teams - digital, linear, engineering - using our own trainers who understand both the technology and the journalism. We deliver ongoing workflow documentation through Kvasir, our interactive visual workflow board platform. We rehearse the new workflows with your teams in realistic scenarios. And we stay through launch and beyond, providing hands-on support until you're running confidently.
$23.5M in annual savings.
178 roles freed up.
One engagement.
The Bridge
We speak both languages
Every newsroom transformation creates tension. Journalists feel the company bought technology without caring about how they work. The technology team feels journalists won't adapt to established systems.
Both sides have real concerns. Neither side fully understands the other.
We sit in the middle, because we are both. Our team includes people who've produced live bulletins under pressure and people who've architected cloud broadcast infrastructure. We understand why a journalist is frustrated when they can't drag an image into their timeline, and we understand why an engineer designed the system the way they did.
This lets us play a role that no pure technology company or pure consultancy can: we mediate, translate, and find solutions that serve editorial needs without breaking engineering constraints. We make sure both sides feel heard. And we design workflows where the technology genuinely serves the storyteller, not the other way around.
That's why our transformations don't just launch. They last.
What we've delivered
RTL Netherlands
Biggest news transformation in 25+ years. Legacy to fully cloud-based. Location agnostic
primetime show live in four weeks.
Nine Entertainment, Australia
3,200 staff across five cities. Biggest news transformation in their history. Hundreds of journalists trained on modern workflows.
A Major International Broadcaster
Full vertical slice engagement. $23.5 million in annual savings identified. 178 roles freed for redeployment.
StoryCentric Automation Conversion
Gallery automation codebase reduced from 4,500 templates to 450 elements — a 90% reduction in complexity.
Related Service
Specialist services
These capabilities are part of every full transformation engagement — but they're also available as standalone services for organizations with specific needs.
