Products
CoJourno
Gambit 1
Intelligent Vertical Reframing
Stop centre-cropping.
Stop manual reframing.
Broadcast is 16:9. Social wants 9:16. CoJourno's reframing Gambit follows the subject - automatically, intelligently, at scale - and hands back a fully editable sequence so the journalist stays in control.
What this Gambit does
The reframing Gambit watches your horizontal video, runs AI-driven face detection and subject tracking across the entire clip, and produces a 9:16 version where the framing follows the speaker.
It's not a centre-crop. Centre-cropping cuts heads off when the speaker is at the edge of the frame, drops graphics that aren't centred, and produces flat, lifeless social output that audiences scroll past. The reframing Gambit follows the subject through the shot - pans, zooms, cuts - keeping faces in frame, and handling multi-person shots by widening or selecting the active speaker.
Crucially, the output is a fully editable sequence - not a flattened render. The journalist keeps control. If a moment of the automatic reframing needs a manual tweak, it's a few clicks rather than starting over.
The work nobody
should be doing
Walk into any major newsroom and you'll find someone, often more than one person, doing the same task all day. A package airs in 16:9. The social team needs it in 9:16. So they open the file in an editor, watch the clip back, drag a frame to follow the speaker, re-export, review, post.
For one piece of content, it's five minutes. For dozens of packages a day across multiple platforms, it's hours. For a multi-show operation, it's a full-time role.
It's also a perfect candidate for automation. The work is mechanical. The decisions are visual. Nothing about it requires human judgment beyond "follow the person who's talking" - which is exactly the kind of decision modern computer vision is good at.
Where it sits
The reframing Gambit hooks into the MAM via API. It triggers on configurable events - content tagged for social, content marked complete in the NRCS, content of a particular type. The 9:16 sequence is written back to the MAM as a separate version of the asset, preserving the original 16:9 master untouched. Nothing about your existing workflow changes for the journalist or the editor. The Gambit runs in the background.
What changes
The team that used to spend their day reframing video stops doing that. The output gets to social faster. The 16:9 master stays clean. And every clip going to vertical platforms gets the same compositional quality - instead of the inconsistency you get when reframing depends on which junior staff member is on shift.
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