Products
CoJourno
Gambit 6
Graphics Builder
Right-click to brand.
That's the whole tool.
Sub-headline: After a clip is reframed, someone else has to open another tool to add a logo, apply branding, and re-export. Now they don't. CoJourno's Graphics Builder - fully compatible with Mimir Cutter - adds branding, logo and headlines, and renders as many versions as you need. From a right-click.
What this Gambit does
Graphics Builder lives where the journalist already is - inside the editing environment, fully compatible with Mimir Cutter. Build your graphics template once. Use it all the time: channel logo, headline, lower thirds, end card, platform-specific aspect ratios. Confirm.
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CoJourno renders the branded clip - or several clips, if you've asked for multiple platforms or multiple aspect ratios - and returns them to the MAM, ready to publish.
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The templates themselves come from your existing brand kit. We work with your graphics team to make sure the templates that get exposed via right-click are the high-volume, recurring ones - the name straps, lower thirds, social cards, channel branding - not the high-touch creative work that still belongs in your designers' hands.
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Headlines can be supplied directly by the journalist, generated automatically from the package metadata, or pulled from the rundown. The Gambit handles platform conventions automatically - what TikTok wants, what YouTube wants, what your linear breaks need.
The handoff that breaks
the workflow
A journalist has finished editing a clip. The clip has been automatically reframed for social. Now it needs branding - the channel logo, a headline supplied by the editor, lower thirds, an end card. And here the workflow breaks down.
Today, branding is somebody else's job. The clip moves out of the journalist's hands, into a queue for a graphics designer, who opens it in a different tool, applies the templates, exports various platform-specific versions, and sends it back. The handoff costs time, breaks the rhythm, and adds a queue between the editorial moment and the audience.
And the work itself isn't editorial. The graphics designer isn't making creative judgments - they're applying the same templates, the same logo, the same brand kit, to clip after clip. The work is execution. The judgment was already made when the templates were designed.
It's a perfect candidate for self-service automation. And until now, it hasn't existed.
Where it sits
Graphics Builder is fully compatible with Mimir Cutter and integrates as a contextual right-click menu inside the editing tool. It connects to your graphics template system on the back end, so the templates available match what your designers have approved. Renders go back into the MAM as branded versions of the clip - leaving the source untouched.
It chains naturally with the reframing Gambit (the right-click works equally well on a reframed-for-vertical clip) and with the publishing Gambit (the branded clip is what gets published).
What changes
The handoff to the graphics team disappears for the work that doesn't actually need them. Journalists publish branded clips themselves, in their own editing tool, in seconds. The graphics team is freed up for the creative work that genuinely needs their hands - the show opens, the special-coverage packages, the complex motion design - instead of churning through routine template applications. Brand consistency improves, because the templates are always applied the same way. And the time between a clip being ready and a clip being published collapses.
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