top of page
As If Pictures 2.png

Missed us at NAB? Here’s Everything We Showed

  • Apr 28
  • 4 min read

It was a full week at the NAB Show in Las Vegas. Our booth in the North Hall stayed busy from open to close. Real conversations, real problems, and a different kind of dialogue about where broadcast and media go next.


If you couldn't make it, or if we missed the chance to catch up, don't worry. The problems we're solving don't stop at the convention centre door.



Those problems — and how we solve them — are where everything we do begins. We call the approach Intentional Design. It runs across five phases: Study, Design, ReOrg, Deploy, Launch, and covers the full vertical slice of a newsroom transformation; from cloud architecture, system design, metadata and workflow design, to new job descriptions, rotas and org structures. From GFX and template systems, StoryCentric automation, archive migration, to training, rehearsal, and go-live support. 


We do all of it, in one single engagement, because that's how transformations actually hold together.

The governing principle is simple: Story First; Everything Else Follows. We don't recommend a MAM and then try to fit workflows around it. We start with what the journalist needs to do their job, design the workflow around that, and only then configure the technology to match.

That was the part that resonated most at the booth. Most newsrooms have been doing it the other way around for years, and the pain stays the same. The conversations we valued most were with the CTOs, Heads of Technology, and Editorial Directors who have lived that pain — and were ready to have a different kind of conversation about how to fix it.


At NAB we also launched CoJourno, our AI automation and orchestration platform for media, alongside live demos of Kvasir 2.0, our workflow documentation platform; now with a significantly improved knowledge discovery engine.


CoJourno; AI Automation & Orchestration for Media


CoJourno sits as a layer between your existing MAM and NRCS and the automations your newsroom actually needs. It's built around modular automations we call Gambits; each one a self-contained fix for a specific problem. 



Here are the Gambits we showed at NAB.


  • Intelligent Vertical Reframing. Broadcast content is shot in 16:9. Social platforms need 9:16. Today, someone in your newsroom is manually reframing every clip. CoJourno does it automatically; following the subject, maintaining compositional quality, handling multi-person shots, and hands back a fully editable sequence, so the journalist stays in control.


  • Automated Social Publishing. Contextually appropriate titles, descriptions, tags and thumbnails, published to your social platforms; either fully automatic, or with a one-click human approval step, depending on your editorial comfort level. Content goes from air to social in minutes, not hours.


  • Automated Housekeeping & Archiving. Rules-based automation with AI intelligence, fully compatible with Mimir. Assets identified, metadata gaps filled, content moved to the right storage tier, working copies cleaned up. You stop paying for storage you don't need, and you stop losing footage you do. Human oversight is built in; exceptions are flagged, not silently processed.


  • AI Highlight Maker. Compatible with Saga and Mimir. Your hour-long show just aired. A press conference just wrapped. One click runs CoJourno AI over the content, finds the highlights against your editorial criteria, cuts them, reframes them, and schedules them for social publication.



  • Newsroom Assistant. What ran on last Tuesday's 6pm show? Which guests have we featured most this month, and how does the gender breakdown look? Is there an angle on this story we haven't covered yet? Your journalists and editors ask these questions every day. The answers exist; they're just buried across your MAM, NRCS, rundowns and archive. CoJourno's Newsroom Assistant connects to those systems and returns the answers in seconds. No system replacement required; it sits as an intelligence layer on top of what you already have.


  • Graphics Builder. When a journalist reframes a clip, someone else then has to open another tool to add a logo, apply branding, and export the clip again. With CoJourno's GFX Builder — now fully compatible with Mimir Cutter — they don't have to. A right-click on the video is enough. CoJourno adds branding, logo and headlines, and renders as many versions as you need.



Kvasir; Visual, Interactive Workflow Boards


Kvasir replaces every static document and every outdated PDF. It's a visual, interactive workflow documentation platform; navigable canvases where journalists zoom in to see the exact click sequence for a specific task, and zoom out to see how their workflow connects to the rest of the operation.


Every step has its own unique link. The whole platform is searchable. When a workflow changes, the board updates, and everyone who needs to know gets notified.


We've spent the past year expanding the platform significantly. At NAB, we unveiled Kvasir 2.0, with new capabilities across board creation, learning management, and delivery at scale. Your journalists can now ask Kvasir a question and get a real-time answer, grounded in your own workflows.



Standalone SaaS, or part of a full change management engagement; either way, it scales.


Missed us at NAB? The conversation doesn't have to wait until IBC.


Get in touch now for your customized demo.

bottom of page