Phase 1 : Study
01
Output & Organisation study
We begin by understanding what makes your organization unique. Examining the type of content you produce, your methods, and your organizational structure serves as the blueprint for designing your customized workflow.
02
Stakeholder Interviews
We conduct in-depth interviews with users and decision makers to understand your needs. Engaging with field users gives us a comprehensive overview of daily challenges. Conversations with key decision makers ensure alignment with your long-term vision.
03
Tech stack study
We study the technologies and infrastructure underpinning your workflow, from ingest to the final delivery. This enables us to propose practical and cost-effective solutions suited to your needs.
04
Media Asset & Structure Study
We meticulously review all types of folders and files in your current workflow, whether they're GFX, music beds, promo clips, or logos. This thorough examination ensures that nothing is overlooked in the new workflow.
05
User Stalking
We closely observe how individuals in your organization perform their daily tasks in real-time. This phase can unveil valuable insights, identifying habits and system issues that users may not be aware of themselves.
What is
As If Pictures
Workflow
design

As If Pictures has a wealth of experience in innovative video workflows and our team has operated in the professional broadcast market for over a decade. With this, we design and deploy a production & broadcasting workflow that is both scalable and adaptable to any location.
With this seamless workflow, all your essential production tools - NRCS, MAM, media connectivity, studio systems and network systems - will come together beautifully, empowering your organization to be more efficient, responsive and competitive in this modern digital landscape.
Phase 2 : Workflow Design
01
Metadata Design
Consider this as the 'DNA mapping' of your media assets. Constructing metadata enables easy search and retrieval with just a few clicks, eliminating the need to navigate complex folder structures or duplicate files, saving valuable storage space.
02
Workflow Design
Based on this new metadata, we design a workflow that is seamless and clutter-free. We ensure all assets are readily accessible, fostering smooth communication and collaboration among all team members.
Phase 3 : Implementation & Training
01
Implementation
Your updated metadata and workflow will be integrated into the cloud-based, AI-backed MAM and NRCS systems, alongside your technical upgrades and solutions. We meticulously test the solution before deploying it.
02
Training & Rollout
We provide comprehensive user training, including scenario practices, to equip your team with the new workflow. Our support extends beyond training, offering step-by-step guides and tutorial materials for seamless onboarding of future recruits.
02
Transformation Logistics
Embark on a smooth digital transformation journey with us, where we take care of every stage from start to finish. We manage complex relaunch projects, handling all aspects of preparation, organization and execution seamlessly.
01
Technical Architecture Design
Building upon the analysis conducted on the tech stack during the investigation phase, we refine and remap the technical architecture so it works in harmony with the newly designed workflow, allowing you to fully maximize the current setup’s potential.
Change Management
in 3 Phases
